Problem:
SalesForce wanted to develop a social media feature to incorporate into their existing CRM. They needed to know what, if any, best practices existed in using social media to help conduct business.
SalesForce wanted to develop a social media feature to incorporate into their existing CRM. They needed to know what, if any, best practices existed in using social media to help conduct business.
Process:
I designed the testing protocol and conducted two rounds of foundational competitor analysis testing. The first round consisted of gathering feedback when using Facebook for business purposes. The second round repeated the first study and added a prototype of the new social media piece.
I designed the testing protocol and conducted two rounds of foundational competitor analysis testing. The first round consisted of gathering feedback when using Facebook for business purposes. The second round repeated the first study and added a prototype of the new social media piece.
Value Rating of Features
Results:
SalesForce used the findings and recommendations in their creation of Chatter, the social media feature available in all SalesForce builds.
SalesForce used the findings and recommendations in their creation of Chatter, the social media feature available in all SalesForce builds.