Applying research to guide business and design decisions
I specialize in connecting user insight with business clarity. My approach begins with identifying the real questions behind a problem — then shaping research programs that help teams move from assumption to alignment.
At organizations like Zalando, Okta, and GitLab, I’ve introduced scalable frameworks that make user understanding a shared responsibility. Whether leading discovery work for new products or integrating JTBD methods into product roadmaps, my goal is the same: evidence-based direction that empowers confident, timely decisions.
At organizations like Zalando, Okta, and GitLab, I’ve introduced scalable frameworks that make user understanding a shared responsibility. Whether leading discovery work for new products or integrating JTBD methods into product roadmaps, my goal is the same: evidence-based direction that empowers confident, timely decisions.
Highlights
- Established JTBD-based product planning at GitLab, now a core part of roadmap prioritization.
- Launched a recurring CSAT program at Zalando, providing a cross-product view of user sentiment and driving a 12% satisfaction increase in two quarters.
- Developed GDPR-compliant research operations to ensure ethical, scalable insight sharing across teams.
How I Work
- Clarify goals – Define measurable outcomes tied to product and business impact.
- Design the right studies – Choose qualitative, quantitative, or mixed-methods approaches suited to the timeline.
- Embed insights early – Integrate findings into sprint planning, design reviews, and stakeholder rituals.
Lorie is utterly brilliant in setting up and leading UXR functions. She was able to introduce a healthy environment for customer conversations, user interviews, JTBD and more, while also lending her expertise to train myself and other PMs to build our skills in this area.
- Glassnode Product Manager