Lorie Whitaker
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Heuristic Evaluation

Your Child Wants That New Toy, Can You Find It On the Website?

My client, a children's toy manufacturer and retailer, wanted to know how their new page designs compared to their current site pages. Unfortunately, their budget restricted their feedback to a heuristic review. In order to conduct this review, I created a set of instructions for myself and the others on my team to use when evaluating the pages. 

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  • Home
  • Portfolio
    • Empathy Interviews
    • Validation Studies
    • Competitor Analysis
    • Eye Tracking
    • Focus Groups
  • Usability Fail